Good morning,
I'm James. I'm a Front-End Web Developer based in Kent, currently with the Acquisition team at Butternut Box.
With over 7 years of experience in fast-paced startups, I specialize in building beautiful websites, creating joyful customer experiences, and managing effective teams. I thrive on shipping great products and growing with the teams I work with.
Outside of work, you'll find me drinking coffee, watching a film, or trying to improve my Padel game.
Work
📦Butternut Box
August 2018 — PresentSenior Front-End Engineer - Team Lead
As the Engineering Team Lead for the Acquisition Team at Butternut Box, I manage a team of 6 engineers dedicated to optimizing the new customer signup journey. Our primary goal is to improve conversion rates across 6 international markets, working within a React/TypeScript and Ruby on Rails environment.
My role involves mentoring and supporting my team's career development, guiding our technical architecture, and ensuring we maintain high standards for code quality. I collaborate closely with product managers, designers, and data analysts to define our roadmap, drive A/B testing strategies, and deliver features that directly impact business growth.
Engineering Team Lead
July 2022 — Feb 2024Front-End Engineer
Feb 2020 — Sep 2022Junior Front-End Engineer
Aug 2018 — Feb 2020🐾PawSquad
Nov 2017 — Aug 2018Front-End Developer
Joined a small and very passionate team to help build the and support new features for the PawSquad website. Involved building marketing landing pages and maintaining the Vet Nurse online portal.
👗Laura Ashley
Sep 2015 — Oct 2017Web Designer
I supported a large, multi-department team by designing and building responsive, ROI-focused web pages and creating diverse digital marketing content. This included producing assets and affiliate banners, often adapting designs for French and German markets based on a continuous promotional calendar.
Skills
Front-End
- React
- TypeScript
- GraphQL / Apollo
- NextJS
- Material UI
Tools
- Git & GitHub
- Launch Darkly
- Figma
- Heroku